AbdullahKhurshid
This portfolio is not a page about my work, it is my work. Every scroll, tap and command you make is being observed by the same kind of instrumented system I ship for Bidfood Middle East — where I run performance marketing by day and deploy GenAI tools as a forward deployed engineer the rest of the time. Check the log.
A hybrid by design.
Instrumented by habit.
Most marketers stop at the dashboard. Most engineers stop at the deploy. I run the full loop — brief → campaign → tool → measurement — and the tools are ones I built myself.
At Bidfood Middle East I lead digital marketing across the GCC and operate in an FDE capacity on AI initiatives: shipping GenAI and agentic systems that internal teams use daily. Twelve production builds in the last year, from a marketing intelligence platform to a crisis-monitoring system whose smaller sibling is running in the sidebar of this page right now.
Before that: performance marketing at FitRepublik, digital strategy at ICON Advertising for Dubai Municipality, Dubai Frame, Continental and Al Ghandi, campaign audits at Coalition Technologies, and brand builds for PLAEX (Netherlands) and Eternity Commerce (Hong Kong).
Four practices.
One runtime.
These aren't separate skills, they depend on each other. Tap a node to inspect it.
fde.core
Tap any node above. The lit edges show what each practice feeds into — GenAI deployment sits at the centre because everything else routes through it.
Five years of commits.
Zero rollbacks.
Shipped, not pitched.
Every container below is a working URL in production at Bidfood Middle East. Hover to peek inside. The thirteenth unlocks when this page reaches 100% deployment.
Have a brief?
Open to FDE engagements, GenAI deployment projects, performance marketing roles and solutions engineering. Based in Dubai. Ships globally.
abdullahkhurshidskl@gmail.com ↗